Audira Articles

Views, insight, perspectives, and commentary on hearing care.

Hearing care’s response to commoditisation


In Hearing Care in the Age of Commoditisation & Information we saw how a combination of increasing commoditisation and the accessibility of information has forever changed the behaviour and expectations of consumers. We also saw how vulnerable traditional hearing care is to these changes in which expertise is slowly but surely sidelined by consumer knowledge, and the price needs justifying as never before.

In this part we'll be reviewing the three main ways that traditional hearing care has responded so far, before looking at what constitutes true differentiation and how hearing care practices should seek to differentiate themselves.

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