Many of us involved in hearing care automatically assume that Society's attitudes to hearing care are inherently negative and believe this is the reason why many individuals will delay seeking timely treatment for any difficulties they might be experiencing with their hearing.
Yet ironically, by assuming society has such an attitude, the Profession has a tendency to communicate in a way that reinforces those very same negative attitudes that make the provision of hearing care harder.
In order to illustrate this, I have taken an article that recently appeared about a famous rock musician who is now wearing hearing aids.
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