Let's consider the current estimate that only 1 in 4 people (US) and 1 in 3 people (UK) who need hearing aids actually have them. That means there are more people who don't have hearing aids (but may benefit from them), than do. And despite the considerable efforts of hearing aid manufacturers, hearing care practitioners and charities to increase the adoption rate over the years, this statistic has remained fairly consistent.
We're obviously still missing a vital ingredient. But what is it?
Perhaps you have some ideas of your own. So before we go any further, how would you complete the following sentence:
"We can increase the rate of hearing aid adoption by..."