How people see themselves plays a major role in whether or not an individual considers themselves to be "ready for hearing aids", and yet we very seldom take this into account in the way we present and provide hearing care.
We are often so focused on trying to convince people that they have a hearing problem and should be wearing hearing aids that our communication instantly loses its audience. Our message lacks what psychologist Howard Gardner terms "resonance".
This failure to communicate in a way that resonates with how people see themselves is possibly the biggest contributor to why people delay seeking timely treatment for a reduction in their hearing.
So how can we change this? What do we need to do differently to avoid falling into this trap?