Audira Articles

Views, insight, perspectives, and commentary on hearing care.
Apr
22

Why it’s imperative we re-define the word ‘deaf’

What is the definition of the word deaf?

How would you explain the meaning of the word ‘deaf’?

The question is immensely important because how we answer it has a direct effect on our messages, which in turn affect Society’s attitudes towards hearing and deafness. The problem is that we are currently using the term ambiguously, which leads to mixed messages and confusion – both of which are counterproductive.

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Nov
27

How to resonate with how people see themselves and their hearing

How you perceive someone may be very different from how they perceive themselves

How people see themselves plays a major role in whether or not an individual considers themselves to be "ready for hearing aids", and yet we very seldom take this into account in the way we present and provide hearing care.

We are often so focused on trying to convince people that they have a hearing problem and should be wearing hearing aids that our communication instantly loses its audience. Our message lacks what psychologist Howard Gardner terms "resonance".

This failure to communicate in a way that resonates with how people see themselves is possibly the biggest contributor to why people delay seeking timely treatment for a reduction in their hearing.

So how can we change this? What do we need to do differently to avoid falling into this trap?

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Oct
24

Why we must never use the ‘S’ word in hearing care

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Imagine for a moment that you come across an interview with someone who says, "We want to remove the stigma associated with wearing socks in bed."

What runs through your mind?

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Oct
19

How to rewrite an article about hearing to modernise attitudes

How to rewrite an article about hearing to modernise attitudes

Many of us involved in hearing care automatically assume that Society's attitudes to hearing care are inherently negative and believe this is the reason why many individuals will delay seeking timely treatment for any difficulties they might be experiencing with their hearing.

Yet ironically, by assuming society has such an attitude, the Profession has a tendency to communicate in a way that reinforces those very same negative attitudes that make the provision of hearing care harder.

In order to illustrate this, I have taken an article that recently appeared about a famous rock musician who is now wearing hearing aids.

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