Audira Articles

Views, insight, perspectives, and commentary on hearing care.
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Why it’s imperative we re-define the word ‘deaf’
How to resonate with how people see themselves and their hearing
Why we must never use the ‘S’ word in hearing care
How to rewrite an article about hearing to modernise attitudes
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Social Norms
We reap what we show – Part 2
We reap what we show — Part 1
The missing ingredient for increasing hearing aid adoption
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Attitudes and Behaviour
We reap what we show – Part 2
We reap what we show — Part 1
The myth that people wait X number of years
Why it’s imperative we re-define the word ‘deaf’
How to get people to want and like hearing aids
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Marketing
We reap what we show – Part 2
We reap what we show — Part 1
Marketing hearing technology to increase uptake — Part 2 (practice)
Marketing hearing technology to increase uptake — Part 1 (Theory)
How to get people to want and like hearing aids
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Social Identity
We reap what we show – Part 2
We reap what we show — Part 1
Why it’s imperative we re-define the word ‘deaf’
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