Audira was founded in 2010 by Curtis Alcock, a hearing healthcare professional based in the United Kingdom.

Curtis realized that many of the issues faced by hearing healthcare all over the world were very similar, yet there appeared to be been an historical tendency for anyone involved in hearing healthcare to compete against one another at the expense of these bigger, common goals.

“Yes, we should be competing with each other on our differentiators, but not on those goals we share.

When we compete on our common goals, we dilute our message to society, limit our influence, and confuse the consumer.

And confusion leads to inaction."

By working together "with a unified purpose and unified message" hearing care increases its influence on society through a united voice.