The aim of Audira is to create a society in which the majority of society:

  1. Respect their hearing (in much the same way they do their eyes and teeth)
  2. Do all they can to keep their hearing working at its optimum throughout life
  3. Are mindful of the role their hearing plays within their own lives and within society
  4. Are confident society will stand with them (advocacy) should a residual reduction in hearing put them at a disadvantage